Initial progress of The Metaverse denotes that it is yet to fully blossom; which only implies that it will highly feature in future online activities.
By now, it could be an early bird catches the worm for those marketers who are interested in this novel technology now.
In this blog post, I’ll explain what I mean when I mention The Metaverse and how marketing professionals should start getting themselves familiar with such a term coming up soon.
The Metaverse is a three-dimensional, computer-generated environment in which human beings can meet one another as well as brands.
Imagine it as a mix between the Virtual World Second Life and the massively multiplayer online game World of Warcraft.
It will be possible for people to enter the Metaverse through avatars they create themselves and visit other worlds together with individuals who may be located anywhere on this planet.
What sets apart the Metaverse from other virtual spaces is not being a single world with a unified set of rules; it is, instead, a platform where users can construct their own experiences.
The possibilities for marketers in the Metaverse are numerous due to this.
What Companies are in The Metaverse?
The Metaverse is still in its infancy but some companies that are into it are Facebook (Meta) with Oculus, Microsoft (Halo Metaverse), Niantic (Powered-Up PokéStops) and Apple (The Shmetaverse).
Such firms represent only a fraction of those that have interests in this innovation field.
Future activities are promising because most probably numerous other businesses will rush towards it trying not to be left behind thus keeping their competitiveness high.
Why Should Marketers Care About It?
The Metaverse allows advertisers to produce immersive and interactive experiences that engage their customers more than those that use print ads or television commercials.
The Metaverse will soon be more lifelike and natural, hence very useful to marketers who will find it easy to reach out to their customers.
If you are not a forefront player in this new industry, start getting there today.
How Can Marketers Use It?
Here are some options for adopting the Metaverse when it comes to marketing, which could be implemented now or in the near future:
Virtual Reality: An Immersive Experience
An important impact of Metaverse on marketing would be virtual reality (VR) owing to its capability to deliver immersive three dimensional experience to Metaverse users; through this technology marketers can design commercials and other advertising stuffs for enabling clients of their products or services have a different perspective.
Augmented Reality: A More Interactive Experience
Another way that the Metaverse will affect marketing is through augmented reality (AR). It is worth noting that AR is just like VR except that it does not take people to a fully artificial setting; it instead adds digital data on top of actual surroundings. This will help companies in making customer experiences more engaging or interactive. For instance, it will be possible for a marketer to design an AR advertisement through which consumers can get a feel of handling a particular item using digital settings.
Branding in The Metaverse: The Future of Marketing
Branding’s future might be The Metaverse as it gives advertisers a rare opportunity to design a brand new experience for their customers. For example, it is possible for an advertiser to come up with the brand’s virtual world where customers can connect with the brand itself. This would be a preferable method of branding unlike print or TV ads because the experience is lived in full from the point of immersion to interactivity.
Virtual Popups: The New Way to Advertise
In The Metaverse, marketers are using virtual popups as another way of advertising their products or services. These are ads that are 3D and can be found within the Metaverse for the purpose of promoting a product or service. Traditional ads such as banner ads or TV commercials are less immersive and non-interactive compared to virtual popups.
Metaverse Events: The New Way to Connect With Customers
One of the places for the Metaverse will also be a hub for marketing events which may help connect with clients, introduce new product lines or raise brand recognition levels. Metaverse events would thus have greater interactivity and immersion compared to conventional events including trade shows as well as conferences.
Increased Engagement and Interaction
There will be more engagement and interaction between customers and marketers in the Metaverse. Because, it offers an opportunity for customers to understand their products in better ways. Moreover, marketing professionals can create more interactive and engaging content using the metaverse including quizzes, games and polls.
How to Get Started
There are some steps you can take if you want to join the MetaVerse:
- Place a start by exploring various MetaVerse platforms that exist.
- Besides, start making content like VR/AR experiences for use within the MetaVerse.
- Lastly, get in touch with those individuals already in the MetaVerse community.
Conclusion
The future of marketing is unquestionably the Metaverse given its arrival.
One can possibly gain competitive advantage through investment into VR and AR advertising such as right before such new technologies become mainstream.
What’s your take on the Metaverse?
Drop me your comment!
