In order to build a successful business it is necessary to have a strong digital marketing strategy as such one which is in good terms with search engines is a key component of organic SEO.
One of the most significant components of a strong digital marketing strategy is creating a good relationship with search engines.
The main benefit of doing organic SEO properly is boosting your rankings on SERPs, reducing operational costs, attracting more visitors to your website as well as increasing online sales volumes in general.
The following blog post aims at explaining what exactly organic SEO means as well as how it operates, what makes it beneficial and how it can be an effective marketing strategy for your business.
Organic search engine optimization (SEO) is the act of tweaking your online site or blog posts to rank them better for relevant terms on search engines like Bing, Google, Yahoo and others.
The outcome could be better website traffic and increased conversions.
Unlike paying for advertisement space on search engines which give rise to paid search engine marketing (SEM), the natural method will allow you cut through all that and be more visible at higher positions without parting with cash or using tricks.
Organic SEO dates back from when search engines came into existence.
Today in digital marketing, it is one of the most essential techniques used by businesses of all sizes to attract new customers, while also retaining old ones through this cost-less marketing.
How Does Organic SEO Work?
Basically, organic SEO results are the product of two things:
1) how well optimized your website is
2) search volume of keywords on which you rank
Website optimization begins with keeping your website’s technical information accurate and improving the overall performance of your website.
After you have set up the overall framework of your site, you need to optimize it for mobile-first, then for desktop; this will help eliminate issues related to poor user experience as well as errors on certain devices.
You also need to think about how easy it is for visitors to your site to navigate their way around your website.
Does the navigation make sense? Are links leading them in the right direction?
Do they get there within 2-3 seconds of your website page speed?
For visitors to return and most importantly to qualify for a higher ranking on the search results page (SERPS) all these above things are required.
Assuming you are not having an SEO consultant or an expert webmaster, Google search console offers numerous opportunities that could help you enhance the quality of your website.
Average monthly search volume refers to the frequency of occurrence of a keyword being searched through Google. It’s a criterion which may show you the high/low ranking of a keyword in the search results.
For example, if you have a keyword with a search volume of 1,000, it means Google is showing the keyword in the search results 1,000 times per month.
The greater the search volume, the higher the number of impressions for your keyword. This factor shows whether your SEO is effective.
If you want to increase your search volume, it means you have to align your content relevancy and usefulness to the visitors they may want from your website or product offering.
Then, optimize your site content and blog posts with relevant key-phrases so that it can be found by people who might want your services.
By improving your content using essential key terms, you will be able to rise up in search engine rankings and be located by more prospective customers when searching for services similar to yours.
If you want to find your current articles that could be bettered by the addition of more keywords, watch out for a tool named Ubersuggest which will help you in this.
It will give a highlight of the search volume for those keywords on which you aim at ranking for. Bare in your mind that the organic SEO outcome is superb if the search volume is high.
Why Does SEO Work?
Organic SEO works because it’s more natural and it does not require any special programming language or any particular type of coding that an average person may not be familiar with in order to tap into everything working right now.
It also works in line with how our brains work. We like sensory information that has a real-world effect, and we tend to refer back to it.
This means that people will want to come back to sites they trust and can relate to, while the goal of Google is to satisfy the searcher’s intent so they come back for more searches.
When Should You Use Organic SEO?
If you are starting a new website or have invested heavily in your website and you are generating leads through your website, but you are always wondering why your leads are not converting into sales, then maybe you should consider using organic SEO practices.
What do you stand to lose? Organic search engine optimization is a free source of traffic that is more effective than any other strategy.
To wrap things up
Remember that this is a long-term plan that needs persistence because it might take too long before you see any outcome, but has the potential to prove effective in the future.
Thus, if your business is prepared to establish an enduring online presence which will gradually get better, you better invest your toil in organic SEO strategy.
I expect that this blog post has helped improve your knowledge on organic SEO, its mode of operation, why and when you should employ it. Get Started!
