Without awareness one can not purchase a product, whether it is the best in the market.
Consequently, if you do not market your product correctly, then it is impossible to get new customers or increased sales. However, there are numerous marketing channels to follow.
The question now becomes; which one suits your business best?
In what way should one allocate funds to avoid wasting resources including finances too?
This post is right here to help you select the most effective marketing channels to focus in 2025.
Marketing channels are platforms for communicating information about your brand, product or service.
This is what you mainly utilize for advertising purposes as well as communicating with your audience enabling you to reach out to the people who should ideally purchase from you globally.
Marketing channels form part of overarching multi-channel marketing strategies. Therefore, you need to employ various channels because it broadens the ways for reaching more customers.
For example, any customer may use Instagram for brand discovery, but on same context, that customer may rely on search engines like Google when seeking more information.
Why Do You Need to Market Your Products?
In order to sell your products or services, you must use marketing/advertising to market it. Here’s why:
1. Marketing Engages Customers
Avoid pushing your products on people as this will not be effective for modern consumers of 21st-century. In its place, get clients to buy what you are selling by interacting with them.
When it comes to making your content go viral on social media platforms or publishing networks, you need to understand that there are several ways that you can spark conversation around it.
You need to generate interest in your brand, start discussions and keep people interested.
2. Marketing Establishes Trust
People will not purchase goods or services from a company they do not trust. Marketing brings you closer to them whilst at the same time, building your name as a reliable business.
In addition, you will be able to boost customer experience, thereby creating an ‘always-buy’ customer base.
The reason behind this is that 74% of customers are more likely to purchase a product based on customer experience! (Source – https://www.smartkarrot.com/resources/blog/customer-experience-statistics/)
3. Marketing Positions Your Product
If people don’t know your brand, they are unlikely to buy your products. In this case, marketing helps spread your business name all over the place.
Moreover, it explains to people in general, who you are, why you are in that industry and so forth.
Consequently, people will be able to know what separates your products from the rest in the market and how they can address their problems.
4. Marketing Helps You Know Your Customers
Demographics, psychographics, and other variables play a role in segmenting your audience. This way you will better understand the needs, wants, and challenges of your customers.
Logically, you will be able to tell where to get closer to the customer most importantly. Thus, you will provide a customized customer experience.
According to Epsilon, 90 percent of consumers are more likely to complete a purchase if the company provides a personalized experience.
(Source – https://us.epsilon.com/pressroom/new-epsilon-research-indicates-80-of-consumers-are-more-likely-to-make-a-purchase-when-brands-offer-personalized-experiences)
5. Marketing Narrows Down Strategies That Work
The right content allows marketers to reach out to their clients’ customers.
Additionally, marketing enables one to learn a lot about the strategies that are effective or not effective when dealing with your target audience.
This information can be used to determine the starting level of your marketing activities, including digital marketing, social media marketing, etc., once you have it (metrics).
It’s useless using marketing methods or ways that do not give any results.
6. Marketing Allows Your Customers to Get to Know You.
Seven in every ten consumers are unhappy due to impersonal CX. (Source – https://www.forbes.com/sites/blakemorgan/2020/02/18/50-stats-showing-the-power-of-personalization/?sh=2cf587c72a94)
It’s through potential customers that you extend this privilege for them to associate with your firm using various pronouns.
In case you are likeable by them, there is an assurance of having a cohort comprising believers who trust only your products or services.
For example, by showcasing a sustainable business to clients, it is possible to convince them to make purchases easily because 60% of consumers see eco-awareness as an essential buying factor.
What Are The Most Effective Marketing Channels?
As reported by CBInsights, approximately 14 percent of all startups face failure due to insufficient marketing. (Source – https://www.fundera.com/blog/what-percentage-of-small-businesses-fail)
In case you’re not one of them, then investing in proper advertisement tactics is vital.
Though, the question is; where do you start considering the numerous channels available? Thus, for your ease, I have compiled some of the best marketing channels you can use for advertising in 2025.
Here are the top marketing channels to concentrate on in 2025:
1. Social Media Marketing
Focus on social media. After all, the number of social media users worldwide has reached approximately 5.04 billion. (Source – https://datareportal.com/reports/digital-2022-global-overview-report)
And, spend an average of 2 hours and 23 minutes per day globally on these platforms such as Facebook, Twitter, and TikTok. (Source – https://review42.com/resources/how-much-time-do-people-spend-on-social-media/)
That’s what makes it a great move for generating leads, building brand awareness, and much more.
Knowing where to put your social media content is essential for successful social media marketing.
For instance, if your target group is employees, they would most likely prefer Facebook than any other social media platform.
This is because it is the number one website for people between 35 and 44 years of age.
2. Video Marketing
Videos are popular among people with approximately 88 percent, desiring more video content produced by brands.
If you are not making any videos yet, then please start creating videos today, because that is what everyone does including your business competitors.
It is reported that over 86% of marketers claim that they incorporate video clips into their advertising campaigns.
Any company’s advertising will benefit greatly if it uses video materials since they help make customers recognize its name among others which enhances customer experiences throughout the purchase lifecycle.
88% of people say they’ve been compelled to buy a product after watching a video from a brand smoothens on promotion of sales.
If you’re not sure about the kind of content to create for your video marketing campaign, follow this:
- Explainer videos – Basically, these sort of videos let viewers know the purpose of a product, technology it uses in operation, as well as the benefits it offers to users.
- Behind-the-scenes videos – These ones enable clients to create a bond with a business at an individual level.
- Product videos – These artistically show your products, as well as create a need for your products. In other words, product videos make products seem more envy-worthy.
3. Email Marketing
Another effective advertising channel is email. Small businesses can – and should – continue to use email as a marketing channel.
As the number of email users is bound to grow to 4.6 billion by 2025. (Source – https://www.statista.com/statistics/255080/number-of-e-mail-users-worldwide/)
Plus, about 81 percent of small businesses use email to reach customers, and 80 percent use it to retain customers. (Source – https://www.emarsys.com/app/uploads/2018/01/eTail-Emarsys-WBR-SMB-Report.pdf)
Below are some of the tips to consider when writing your email:
- Come up with a catchy headline, so your emails don’t land in bin folders. Always have brief but captivating headlines for your emails. Make sure that its topic should be neither long nor dull but look sharp and neat as well, while composing an email message.
- Automate your emails. Email crafting is often a task that may consume much of your time. So, rely on set of automated emails to make your email outreach work easier. This ensures that all email addresses are automatically obtained, emails sent or responded to thus giving you ample time to focus on other ways of promoting business.
- Add a clear call-to-action (CTA). What action do you want individuals to take? Could it be visiting a certain website, making a product purchase or maybe subscribing to a podcast among other options? Your CTA should be very precise in its meaning. Otherwise, your email will be useless.
4. Influencer Marketing
Influencer marketing is not going to disappear.
According to the State of Influencer Marketing report, sixty-six percent of marketers plan to increase their influencer marketing allocations. (Source – https://influencermarketinghub.com/influencer-marketing-benchmark-report-2020/)
The reason this often happens is because influencer marketing yields higher returns on investment than any other marketing channel.
Furthermore, according to the statistics, 82% of people like us make purchasing decisions on opinions expressed by our friends, family members or influencer. (Source – https://digitalmarketinginstitute.com/blog/20-influencer-marketing-statistics-that-will-surprise-you)
If influencer marketing is going to be your go-to strategy for 2025, here are a couple of tips to get you started:
- Partner with the right people. Is the influencer’s image aligned with yours? If you’re in the fitness industry, it won’t make sense to work with an influencer whose content concentrates on food.
- Don’t be laser-focused on the number of followers. Some influencers tend to buy followers. Be careful not to work with these influencers, as they’ll promote your products to no one but bots.
- Give up creative control. Give the influencer the chance to do their thing. They understand what resonates with their audience, so trust them to create content they know will work.
5. Search Engine Optimization (SEO)
Search engine optimization has always been a fundamental aspect of any business and will be in the future.
It enables your website to be more visible because how else will your customers be able to find information about you if they can’t find you online?
As per the reports, 81% of shoppers conduct research online before making their purchases, it is essential for your website to show up on the web. (Source – https://saleslion.io/ecommerce-statistics/81-of-shoppers-research-their-product-online-before-purchasing/)
Through SEO, you can guarantee that customers can actually find your company when they search on Google, Bing, and other search engines.
To do that, you’ll need to boost your website’s ranking by:
- Create original content such as articles, how-tos, guides, etc.
- Boost your website’s page loading time.
- Lower your website’s bounce rate (this is when a visitor clicks back to the search results page) by embedding videos.
- Add keywords all over your website.
- Enhance the number of backlinks & referring domain to your website.
6. Pay-Per-Click Advertising
Pay-Per-Click (PPC) advertising or sometimes called as paid search advertising, lets your webpage appear as the sponsored listing on the search engine results pages (SERPs).
In case your site appears on the first page, three-quarters of people who use Google won’t go beyond this. (Source – https://www.forbes.com/sites/ajagrawal/2017/08/30/how-to-optimize-your-seo-results-through-content-creation/)
Simply, you can pay to show up at the top of the page through PPC campaigns.
Your page will appear as an ad or sponsored listing, and since you’re at the top spot, there’s a greater chance that your customers will click through to your site.
The Takeaway
Marketing channels are an awesome way you can ensure that your products reach your target customers.
Despite the existence of other highly effective marketing channels, these above six ones are the top marketing channels to leverage in 2025.
When you use these advertising channels, more people will know about your business which can generate more conversions; it helps in boosting brand awareness as well as building brand loyalty thereby increasing sales skyrocketing.
