Apple could be planning to launch its own search engine, which would put it in competition with a company they have had many partnerships with.
It is possible that we could be getting an early look at what Apple’s new search engine will look like. Apple is hard at work on integrating their new product with iOS and iPadOS 14 beta. The changes in Spotlight Search’s “Spotlight Suggestions” page as well as increased crawling from AppleBot signify that they might just unleash this thing soon!
For several years, the search engine wars have been heating up. Google has paid billions of dollars to remain as Safari’s default search engine on iOS and macOS devices while also ensuring it is used for web searches when these users use their iPhone/iPad or Macs with any version of Safari installed–unless they manually change this setting themselves.
Apple’s decision to create its own search engine will have significant ramifications for the entire industry. What are the implications of this shift in strategy? How does it affect your marketing strategies? Will Google be able to adapt quickly enough, or is their dominance on shaky ground?
Well, I can help you find answers and develop a plan that maximizes your business potential in light of these changes by leveraging our expertise with SEO and digital marketing. But, before its launch, let’s understand it more deeply.
Apple Might Be Launching a Search Engine
Apple is a company that have always been in the lead when it comes to progress in technology. It is almost impossible for them to be unoriginal with the latest product especially if it will better other people’s lives!
A search engine from Apple would put web crawlers in charge of finding what people want based on how they type out phrases or words; while this might seem like something simple we’ve seen before (even though there have already been many unsuccessful attempts), one huge advantage that Cupertino holds over its competitors right now could lie within artificial intelligence–meaning users don’t need submit requests manually but instead rely solely upon machine learning algorithms for results.
As per the many analysts, if Apple search engine comes in the market then it will provide the users with an alternative personal experience by providing relevant, reliable results from trusted sources and will be designed for usability on mobile devices.
The company’s mission is “to provide people everywhere with access to the world’s information in a simple, secure and private way.” It was created at the same time as iOS 8 and has since become available for download in their App Store. This blog post will explore what you can expect when using this product.
A new search engine, Apple Search Engine will concentrate on returning quality relevant results. It has no interest in collecting personal data for advertising purposes, unlike Google. This would make it an attractive alternative to the big G in many ways.
Apple is stronger than ever and has no need for Google’s money
Apple has officially taken over the world by becoming most valuable company. They may want to get their hands on some Google money, but it doesn’t matter in this case since they don’t need any funds from them.
Apple is investing heavily in search
Apple is investing heavily in search and advertising, as shown by their job listings for engineers who specialize in this field. The AI they use provides personalized recommendations based on customer preferences; it also figures out what content works best with users’ behavior patterns using machine learning techniques like Natural Language Processing (NLP).
Apple recently updated its Applebot web crawler page, which now accurately reflects the awesome power of artificial intelligence.
How Apple Search Engine Will Put SEOs in Action
It’s a battle between who will reign supreme in the tech world – Google, Microsoft or Apple. But with their new Search engine updates and artificial intelligence capabilities for instance; it looks like Steve Jobs was right on target when he said “you are not limited by what you know”.
Apple is a juggernaut in the technology industry, and it’s not going away anytime soon. If Apple captures enough market share, then search engine optimization (SEO) practices need to adapt or die; but at least based on their documentation about applebot-1, tactics will remain similar across platforms as well! But SEO professionals should also expect new opportunities only possible with modern day engines like Google – which they may have neglected prior because of lack thereof?
It’s been a decade since Apple stunned the world with their new operating system, iOS. We all learned to adapt and live without Google; however there is still one thing we miss about its existence on our devices: search engines that remind us when new information arrives in your inbox or timeline via notifications from Twitter for instance – but now this could be changing! A recently leaked patent application by Apple hints at some sort of mobile browser coming soon which would allow them access into content providers’ APIs (application programming interface), making it possible not only launch Spotlight Search right within Safari.
Conclusion
Even though Apple has failed to make a statement about their search engine’s information, it will be a huge rival for Google if early signs are anything to go by. Though no one knows what effect such a move could have on SEO tactics, there has been a lot of guesswork regarding what the scenario might imply for companies using natural positions as the primary source of income through which they expect visitors to come and buy products.
For more than a year now, there have been rumors about Apple developing a search engine. This rumor has gained ground following reports that they are poaching engineers from Google and Yahoo; an indication that the new search engine project might be true hence changing how people undertake digital marketing today. The presence of another significant player would definitely cause some disruption within this field.
The introduction of an alternative search engine by one of the largest companies in the world should make marketers take note!
What do you think?
Let me know what you think about Apple’s potential foray into the world of SEO and search engine.
