Almost all businesses are somehow using social media for corporate growth. What are the current strategies that work best and are most recent?
Here are the five clever ways to use social media to help companies grow in 2024. Be inspired whether you are a beginner or need fresh ideas and read the following blog!
Now is the time for you to start advertising on social media if you’re not already!
Make sure you do some research first because there are so many types of ads and platforms for social media targeting that can fit your needs.
For example, Facebook Ads can be an excellent tool for attracting new clients and boosting revenue.
You should focus more on visuals than text, maybe, place adverts here, but not restricted to these social media platforms such as Facebook, Instagram, LinkedIn and many more.
These social media websites are visually appealing public platforms. It might be a wise decision to opt for Twitter!
2. Use Live Video to Connect with Customers Personally
Live video can be a really strong tool for social media, which will help you in reaching to your clients; you can use it work in collaboration with them as partners.
This technology ensures that through seeing your operations, you are able to create connection that extends trust in your customers’ minds.
Also, you can use the Facebook Live, YouTube or Instagram Stories and other social media platforms for streaming live videos to your clients.
This way, they can put in their comments as well as communicate with you directly at any given time.
Businesses can benefit from this type of social media engagement because when people use it they feel like they belong to something that is bigger than themselves.
3. Use Chatbots and Other Latest AI-Powered Tools
Chatbots are applications that send messages automatically and can chat with humans in a way that feels human.
The reason they are being used more often is due to their ability to deal with many customer requests and other things in businesses without taking up too much time as well as automating repetitive actions.
For example, giving information on products one may want to buy.
By the year 2025, social media would increasingly depend on artificial intelligence, hence requiring organizations to incorporate AI supported mechanisms like chatbots to stay relevant and competitive.
AI chatbots have the ability to offer social media support and customer service, hence you can shift your concentration to other essentials stuff to enhance your business growth.
4. Micro-Influencers Will Become an Important Part
Micro-influencers are users of social media whose following is substantial but not to the extent that they would be famous or well-known.
Since their number of followers is fewer and they post content that is less carefully chosen, they are generally considered as more genuine than conventional influencers.
Conventionally, businesses are quickly adopting the use of micro-influencers to reach target groups that are specific as per the business need.
In 2025, social media platforms will focus on micro-influencers more, therefore include them in your marketing campaigns onward.
5. Create Engaging Content for Your Targeted Audidence
To promote business growth using social media effectively, compelling content should be developed that is interesting enough for sharing and discussion.
This may range from infographics to blog posts or tweets. The trick is making it’s own certain way that captures the interest of the public.
When you write a good piece of work; chances are higher that individuals will distribute it with their relatives as well as close ones via their favorite online chat platforms.
Your brand and products or services get more exposure and popularity with this social sharing type.
This is due to the fact that those who view it will result in the purchase from your business later on, because, they are captured from a different angle where they already know about your brand.
Final Thoughts on Social Media for Business Growth
There it is!
Starting off with these five useful methods of using social media for business expansion in 2024 is great.
But, there are no limits to the number of other clever ideas that businesses can come up with in order to expand using this tool.
What other ways can you suggest?
If you have any other examples, opinions or suggestions please leave them below in comment section!
